The article gives an analysis of the world’s top luxury brands according to their ranks online and the factors leading to their popularity among affluent consumers in 2019. Every luxury brand on the list is enjoying significant customer attention. They each drive substantial online conversations across social media channels and search results.

Gucci:

Gucci ranks first on the list being the most popular luxury brand of 2019, way ahead of all its competitors. Affluent millennials absolutely love this Italian brand. Gucci has consistently produced some of the most engaging social media campaigns and avant-gardes of the year, experimenting with collaborations and creative formats. Gucci’s accessories such as their designer sneakers, Princetown slippers, and the GG logo belt have taken social media by storm and struck a chord with the younger affluent generations.

Chanel.

Chanel has an estimated brand value of $8 Billion. Despite its minimal e-commerce adoption, the brand has been a successful investor in other digital areas such as digital luxury storytelling with thumb-stopping visuals and engaging videos that drive interest cross-platform from narrative-led, celebrity-driven campaigns to behind-the-scenes and tutorial-based content.

Louis Vuitton:

Famous French luxury house Louis Vuitton is one of the most popular high-end brands online. The brand grew in popularity mainly after they announced that famous streetwear and digital-powered designer Virgil Abloh is soon to become their new menswear Artistic Director. Louis Vuitton’s truly hyped collaboration with the New York cult streetwear brand gave rise to brand searches across a more diverse audience, opened up a new market of untapped customers, and also helped in connecting with the most coveted Millennial luxury shoppers.

Hermès:

Hermès enjoys the constant popularity of some of its timeless classics, such as the very sought-after Birkin bag. The brand was designed and conceived with an omnichannel approach, known as the ‘digital flagship’ that is it pairs content and commerce. The new Hermes.com e-store has an extensive array of Hermès’s products, from ready-to-wear to silk scarves to leather goods, watches, and more.

Rolex:

The world-renowned luxury watch company has an estimated brand value of $9.3 Billion. During the annual Baselworld conference, new watch models were announced which drove most of the conversations around Rolex online. A refresh of the new dial designs for the Oyster Perpetual Datejust 36 and the Oyster Perpetual Datejust 31, Oyster Perpetual GMT-Master II, and the new combination of rose gold and sapphires and diamonds for the Rolex Daytona went viral across watch aficionados. Rolex has a solid brand presence in the world of sports with motorsports, endorsements in golf, yachting, and tennis. Some of the world’s most famous athletes advertise for Rolex watches including Roger Federer, Tiger Woods, Phil Mickelson, and Lindsey Vonn.

Tiffany:

American high-end jewelry brand Tiffany & Co. has a product range that includes watches, crystal, fragrances, jewelry, stationery, and water bottles. Tiffany sold a selection of styles online in collaboration with Net-a-Porter to reach a new generation of customers. In an effort to appeal to Millennials and move from its perception as a gifting brand to a self-purchasing brand, Tiffany, is tapping on young faces like Lady Gaga, Elle Fanning, and Zoe Kravitz to makeover its campaigns. Tiffany gained a lot of attention in 2018 with their popular ad campaign featuring actress and fashion model Elle Fanning.

Dior:

Christian Dior SE which is commonly known as Dior, is a French luxury goods company. It has some of the best exclusive collections and a premium beauty product line. The famous “We Should All Be Feminists” statement t-shirt by Dior and the social media-friendly “J’adior” branding among kitten heels and bags attracted huge attention on Instagram. Dior was labeled as Instagram’s most buzzed-about fashion brand of 2017

Armani:

Armani was found by Giorgio Armani in 1975 and is a famous privately-owned Italian luxury fashion house. This brand offers a broad range of fashion products such as watches, leather goods, ready-to-wear, accessories, shoes, jewelry, and more. Armani has recently adopted a new brand strategy: consolidation and has reduced its number of brands from seven down to the core three named as high-end Giorgio Armani, mid-range Emporio Armani, and youth-oriented A|X Armani Exchange. These three names happen to be the most popular search terms for Armani online.